![]() You can also choose to delete the replay before it’s posted as a video, just in case you’re worried about someone seeing it in the first few minutes after it goes live. You’re given the option to post your video replay, and you can choose a different set of privacy settings for it than you did while broadcasting. It’s also worth noting that if you’re broadcasting via the app on a cell phone, your video doesn’t necessarily get posted immediately. When privacy is set to only you, the archived video will also be set to only you, and you can delete it without issues immediately after it appears. Run a few sample streams to make sure you work out the kinks of broadcasting before you want to go live for the first time. What IS useful for brands is the ability to set a stream to “only me.” Since a Page generally has a personal profile attached to it, you can use the personal profile privacy settings, set to “only me”, as a test. This is useful for personal users who just want to share with friends, of course, and can be a good anti-stalking feature, but it’s not so useful for brands. If you’re a personal profile broadcasting, you’re able to choose to broadcast to friends only. Unlike something like Twitch, which is visible to everyone, Facebook has post privacy settings. I’m going to take a moment to talk about privacy settings. I figure it’s only a matter of a year or so before Facebook fully encourages gaming content and tries to step on Twitch’s toes, just like Twitch is encouraging IRL content to get people to broadcast non-gaming events. ![]() It makes no sense for you to pay to promote a live video if people won’t see the ad until after the video ends.Īfter all, Mark Zuckerberg isn’t as rich as Jeff Bezos yet, so more ways to monetize Facebook are going to crop up whenever they feel one is viable. The only reason it doesn’t happen now is probably due to how varied and non-granular ad viewing is right now. It would absolutely not surprise me to find Facebook allowing people to promote live videos in the future. There are no restrictions as far as I know regarding the targeting options available on recorded videos. If you want to pay to get more people to view your recorded livestreams, you can do that without any issues. This recorded video post can be boosted and promoted the same way any other post can be promoted. All chat that went on during the stream is recorded and left as comments on the video post, with the relevant timestamps for those who watch it later. This post will work and act exactly the same as if you had a video that you uploaded. That said, as soon as you’re done streaming, Facebook will finish recording the stream and will, after some processing time, make the stream available as a video post on your page. ![]() You can buy ads to boost posts or run sidebar ads that lead to a post that announces you’re going live, and has a link to your live video, but you cannot actually pay to promote the live video while you’re streaming. If you’re actively streaming, that’s it it’s a streaming video that anyone can tune in to watch, but any promotion has to be done on the fringe. Other Post-Stream Actions What This Meansįirst and most notably, there is currently no way to pay to promote a livestream post within Facebook Ads.
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